Contents

Copyright

Foreword

Introduction

1 The Innovator’s Method

2 Leadership in the Age of Uncertainty

3 Insight: Savor Surprises

4 Problem: Discover the Job-to-Be-Done

5 Solution: Prototype the Minimum “Awesome” Product

6 Business Model: Validate the Go-to-Market Strategy

7 Master the Pivot

8 Scale It

9 Making the Innovator’s Method Work for You

Conclusion: Turn Uncertainty into Opportunity

Appendix: An Overview of the Innovator’s Method

Notes

Acknowledgments

About the Authors

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