Notes
Introduction
1. Thomas Eisenmann and Laura Winig, “Rent the Runway,” Case 812-077 (Boston: Harvard Business School, 2012).
2. Ibid.
3. Ibid.
4. Ibid.
5. Jenna Wortham, “A Netflix Model for Haute Couture,” New York Times, November 8, 2009, http://www.nytimes.com/2009/11/09/technology/09runway.html?_r=0.
6. See http://sloanreview.mit.edu/article/rent-the-runway-organizing-around-analytics/.
7. Evidence suggests that writing business plans has no correlation with success under conditions of uncertainty and are largely a waste of time. See John C. Dencker, Marc Gruber, and Sonali K. Shah, “Pre-Entry Knowledge, Learning, and the Survival of New Firms,” Organization Science 20, no. 3 (2009): 516–537; David A. Kirsch, Brent Goldfarb, and Azi ...
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