The Innovator's Method

Introduction

As a successful scaled company, you cannotrun the ship the way you used to. You’ll getrun over by a swarm of start-ups.

—Scott Cook, Founder and Chairman ofthe Executive Committee, Intuit

HAVE YOU EVER come up with an idea for a new product or service that you thought would be very cool, but didn’t take any action because you thought it would be too risky? Or maybe you just didn’t know how to take the next step? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire or train your employees? The fact is, most of us have these kinds of ideas at one time or another. But neither we, nor our companies, are very good ...