8
Scale It
As soon as you start to scale, everything is going to change. Everything.
—Ryan Smith, CEO of Qualtrics
IMAGINE HOW EXCITED you will be after you’ve have applied the innovator’s method to nail the problem, solution, and business model and you start to generate revenue. People around you are excited, and they can see that your project has begun to succeed. But now you face a new challenge: scaling your fledgling innovation. In a strangely paradoxical way, if you’re particularly adept at applying the innovator’s method, you may face great difficulties in making the transition to scaling. Recall in chapter 2 we argue that being a good manager can make you a bad innovator. When it comes to scaling, the opposite can also be true: being ...
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