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Making the Innovator’s Method Work for You

IN CHAPTER 1 WE explain how Intuit introduced the innovator’s method from the top down, with support from the CEO and a sweeping, companywide program aimed at training every employee. Few of us are so lucky. If your top management team does not support or is not aware of the ideas in the innovator’s method, what should you do? How can you make these ideas work for you, your team, or your organization?

The answer is to adapt the method to your circumstances, particularly if you’re acting alone, leading a team, or trying to ignite innovation in your organization. If you’re pursuing more radical innovation versus more incremental innovation, it also calls for special adaptation.

Applying the Innovator’s ...

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