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Insight: Savor Surprises

If you want to innovate, savor the surprises.Too often we overlook the surprises.

—Kim Clark, Former Dean of Harvard Business School

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FOR TEN YEARS (2000–2010) Hindustan Unilever (HUL), subsidiary of one of the world’s leading consumer goods companies, experienced declining revenue growth, a flat stock price, and a falling market share. Efforts to improve execution and efficiency led to increased margins but little growth and even less innovation. Few new ideas bubbled up, and even the few that did seemed to struggle and disappear. As CEO Nitin Paranjpe and the management team wrestled to find ways to turn the company ...

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