Contents
Chapter 1 The Importance of Being Me
Chapter 2 Could You Be an Entrepreneur Too?
Chapter 3 Pathways to Entrepreneurship
Chapter 5 Getting to Know Your Customers
Chapter 9 Taking Calculated Risks
Chapter 10 Working in Small Chunks
Chapter 11 Turning Competitors, and Customers, Into Cheerleaders
Chapter 12 Dealing With Copycats
Chapter 14 How to Get Funding for Your Business
Chapter 16 Entering Competitions to Win an Award
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