In this section, Learn why social media is arguably the most important tool you can access in today’s world, how you can use it to create a following, and also for retention and business growth.
Choose Your Platforms Wisely
It’s easy to lose yourself in searching for the social platforms, which are the right ones for your business, and you. As a general rule, it is preferable to go to the social media space where your target audience spends most of its time, but you will need to do some solid probing to find it. I usually recommend that my clients start by focusing on two platforms, and get them right before moving on to sign up for others. It isn’t advisable to spread yourself too thin as a new business and remember ...
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