CHAPTER 11

Turning Competitors, and Customers, Into Cheerleaders

In this section, learn the importance of the three “Cs.” How to take a positive view of competitors and accept the support which customers and they can give to your business. Making them your greatest cheerleaders!

The Importance of Building Good Business Relationships

It took me a long time to realize that I was only competing with myself. No one else. Even though initially I couldn’t stop comparing myself to others. Despite the majority being much older, and that they had been in business for a long time. ...This was the wrong approach to take.

When I was 18 years old, I found myself in a toxic friendship with someone I met while networking. This person appeared to be highly respected ...

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