Ignition

List of Illustrations

Figure I.1   Cast of Characters

Figure 3.1   “Rhetoric and Power.”

Figure 3.2   “The Seat of Meaning.”

Figure 4.1   “I Want YOU.”

Figure 5.1   Ambiguous Newspaper Headlines

Figure 6.1   “Plans vs. Reality.”

Figure 6.2   Responding in a Crisis

Figure 7.1   “Response and Time in a Crisis.”

Figure 7.2   “Getting to the Point.”

Figure 9.1   “The OODA Loop.”

Figure 9.2   “The OODA Engine.”

Figure 9.3   Meeting Meditation

Figure 10.1 “Four Seasons’ Lake.”

Figure 12.1 SWOT Analysis

Figure 12.2 The Emotional Journey

Figure 13.1 Pathway to Change

Figure 13.2 Message Triangle

Figure 13.3 Checkpoints of Good Messaging

Figure 14.1 Hero’s Cycle

Figure 15.1 Affect Image

Figure 19.1 Arc of the Campaign

Figure 19.2 Time, Money and People ...