19The Holy Trinity
What I love most is getting it done. I’m talking about the tactics and the disciplined act of bringing all the elements together to make a plan actually happen. It’s where the rubber meets the road. Completing the planning process and reaching the point when it is time to get out there and fly. The goals have been set, the approach defined, the audience determined, and the messaging baked to a fine soufflé.
The word, campaign, is most often associated with political endeavors to win elected office, but contemplate for a moment the innumerable varieties of campaigning. Any time one sets a goal or strives to realize an idea — from the most elemental to the most sophisticated — there should be a campaign around it. There are ...
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