12Reason and Emotion in Stories
What Will You Say?
All the shampoo in the grocery store aisle are essentially the same, perhaps with a few differences in color and scent. Whether the product is eco-friendly, the cheaper off-brand, or “specially formulated” for extra luster or dandruff, at the core, it’s all the same: soap. Maybe you pick one because you feel you deserve a shinier coif. Or maybe, as a college kid on a budget, you’re willing to pick the cheaper off-brand. Maybe a pink bottle appeals to you. The reason you purchase one over another is that it tells you a more appealing story that connects with what matters to you.
The brain is not a computer. It is not mathematical, calculating and logical without exception. What separates our ...
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