6Friction
Expect the unexpected. Products don’t move. Ads flop. Votes don’t go as planned. Resources don’t materialize. Coalitions fall apart. Someone somewhere says something outrageous and offensive.
But wait, we’re just getting started…
Sponsors don’t get along. Computers are hacked. Video conferences are zoom-bombed. I’ve been a part of events where the power goes out. A restaurant opening where the pipes explode. A nursing home catches on fire. The Russians hack your candidate’s personal email server. Maybe it’s something more personal: snow starts falling inexplicably in the middle of your 200-person backyard crawfish boil. Too many people show up or too few. They show up late or not at all. Caterers have the wrong menu. The band is drunk. ...
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