13Messaging and Movements
In order to increase the likelihood that a message is effective, one can rely on a series of storytelling exercises devised by our master organizer and expert on public policy, Marshall Ganz. He, too, was interested in the question of how to get people to care. More specifically, he was curious about what creates a social movement, who are the actors involved, what are their issues and passions, and how do they make change happen?
He contends that a Theory of Change starts when one asks: How do things happen? To make something a reality, to bring it from an idea on the page to fruition in the real world it has to become tangible. One can precipitate this change by crafting three stories:
The Story of Self
The Story ...
Get Ignition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
