Celebrity 2.0

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Contents

Acknowledgments

Introduction: Drivers of Influencer Marketing

Chapter 1 The Influencer Marketing Relationship Framework

Chapter 2 The Creator Economy

Chapter 3 Celebrity Endorsement and Influencer Marketing: An Overview

Chapter 4 Celebrity Endorsers and Social Media Influencers: How It Works

Chapter 5 Designing Influencer Marketing Campaigns

Chapter 6 Implementing Influencer Marketing Campaigns

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