Implementing Influencer Marketing Campaigns
Fyre Festival Explodes
Of course, any time there is a collaboration between brands and influencers, there is the hope that all turns out positively. However, that is not always the case. Probably, one of the most famous influencer successes and misfires is the Fyre Festival. It all depends on how you look at it. Let’s start with the basics. The Fyre Festival was billed as a luxury music festival on an island in the Bahamas in 2017. It launched with 10 supermodels to set the tone of luxury who then posted on Instagram. The organizers assembled the most famous (and most expensive) SMIs to attend—about 400 macro- and celebrity influencers who uploaded a simple orange visual on their Instagram ...
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