CHAPTER 2

The Creator Economy

Welcome to the Future

The Creator Economy. It is so varied. As such, it is impossible to start the chapter with only one story. So, let’s look at three: the creator as content developer, the creator as influencer, and the creator as entrepreneur. One of the best examples of a creator who creates content is a photographer. Think about all of the travel photographers who travel the world, take gorgeous photos, and then either sell the photos using Instagram as a marketing platform or create a large audience and become a magnet for brands. Travis Burke (@travisburkephotograpy) out of California focuses on the natural landscape of national parks. Others like @bemytravelmuse have left the corporate life to lead a more ...

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