Celebrity Endorsers and Social Media Influencers
How It Works
Using Influencers to Destigmatize Mental Health
The app Headspace has a mission to “improve the health and happiness of the world.” Headspace is there to guide and partner with people on their mental health journey and tries to destigmatize mental health issues while also providing the benefits of things like meditation. This became increasingly important as the pandemic hit in 2020, and anxiety levels hit all-time high for many people. And while the destigmatization was happening before Covid, it was accelerated. Additionally, people got much more comfortable with digital products in the health space. Now people are returning to normal, albeit a new normal, by establishing ...
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