Stacy Landreth Grau, PhD, is a professor of entrepreneurship and innovation practice at the Neeley School of Business at Texas Christian University (TCU) and Director, IdeaFactory in the School of Interdisciplinary Studies at TCU. Previously, she spent 10 years of teaching in the marketing department at TCU where she researched endorsers and source expertise as well as the digital and social media marketing, particularly social media influencers. She developed several courses around digital and social media marketing, marketing communications, and design thinking. Stacy also has worked with several integrated marketing communications firms as a research consultant as well as marketing consultant in the fitness industry. For more ...
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