Contents
Chapter 1 What Are Heuristics?
Chapter 2 How Do Business Executives Make Decisions?
Chapter 3 When You Do Not Decide, You Have Decided
Chapter 4 Why Technology Is Not Important—Or Is It?
Chapter 6 Learn from Your Failures
Chapter 7 Personal Presence Management
Chapter 11 Believe in Numbers—But Not Too Much
Chapter 12 The Customer Is Always Right
Chapter 13 If It Ain’t Broken, Break It
Chapter 15 The Dog Ate My Shipment
Chapter 16 Let Go of the Banana
Chapter 17 Everybody Knows the Future
Chapter 18 Complexity Is Out—Simplicity Is In
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