Prologue
How do executives make decisions? Based on what? Are their decisions conscious or unconscious? Can they explain each decision they make? What tools can they use to improve their decision-making process? What rules of thumb (heuristics) can they use when faced with decision-making challenges?
These are some of the questions this book is about.
During the past 40 years as an entrepreneur and a senior executive of several medium-sized Canadian hi-tech businesses, I noticed that my decision-making processes were often based either on my experience or on advice I received from my colleagues. Seldom were my decisions based on formal or informal academic-based methods. Discussing my decision-making methods with other executives of comparable ...
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