CHAPTER 2
How Do Business Executives Make Decisions?
(Do Rules of Thumb Count?)
It Is Lonely at the Top
As an executive of a small- or medium-sized business, you can seldom rely on peer support from inside your organization when you need to make strategic business decisions. Indeed, it may be difficult for you to share with your managers or employees some of the issues your business is facing.
You cannot discuss various matters with your senior staff because it may affect them positively or negatively; you cannot discuss those issues with your colleagues from other companies for competitive reasons. Your board members (when you have a board) can give you moral support and some form of mentorship, although not enough to address the daily predicaments ...
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