Contents

List of Figures

List of Tables and Handouts

Editor Biographies

Contributor Biographies

Preface

Acknowledgments

1 Introduction

GRANT NEELEY AND KENDRA STEWART

2 Government Public Relations: What is It Good For?

MORDECAI LEE

3 Media Relations

CHRISTIE PARELL AND SCOTT TALAN

4 Public Information Campaigns

JENIFER KOPFMAN AND AMANDA RUTH-MCSWAIN

5 Crisis Communication Challenges in the Public Sector

J. SUZANNE HORSLEY AND MATTHEW S. VANDYKE

6 Strategic Communication Planning in the Digital Age

DIANA MARTINELLI

7 Harnessing Social Media Effectively on Behalf of Governments

KARA ALAIMO

8 Why Do Places Brand? Branding in the Public Sector

STACI M. ZAVATTARO

9 Digital Branding for Government Public Relations

AROON P. MANOHARAN AND HSIN-CHING ...

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