Preface
An understanding of the practice of government public relations helps contemporary public sector managers do their jobs. Along with such traditional management tools as budgeting, HR, planning, and leadership, this volume is intended to make the case that the 21st-century government administrator needs new tools to address the changing context of government communication.
First, civic life in modern times is now much more dominated by the social media, print, and broadcast news and other electronic media. Public administration practitioners, as well as students studying to become public administrators, need to understand the importance of media relations as part of their profession. Second, public administration itself is increasingly ...
