9Digital Branding for Government Public Relations
Digital Branding for Government
In this digital era, cities and nations are exploring new avenues to brand themselves online and to shape and influence public perceptions. The branding strategies used in the commercial sphere are gradually being adopted by cities to market their unique features. Digital branding provides cities and nations tremendous opportunities to market and position themselves to audiences across the world. Many cities have integrated such techniques in attracting potential tourists and visitors (Björner, 2013). The popular mechanisms for digital branding are through official websites and social media (Paganoni, 2012; Molina, Fernandez, ...
