6Strategic Communication Planning in the Digital Age
Government Communications Evolves
Strategic communications have been an integral part of formal government communication campaigns for more than a century. Well-known examples include the Committee on Public Information’s efforts in World War I and the Office of War Information’s activities in World War II. Lesser-known examples include Gifford Pinchot’s promotion of the fledgling U.S. Forest Service and the U.S. Children’s Bureau’s efforts to reduce maternal and infant mortality in the early 20th century. Our federal government originated the title of “public affairs” to differentiate it from the self-serving publicity prohibited by the 1913 Gillett Amendment, and today ...
