p.ix

Contents

Introduction: winning at the value frontier of the future

1    The power to change everything

2    Embracing our biggest innovation challenges

3    Selecting the future with big questions

4    Free your mindset

5    Future-proofing your leadership

6    Building future first DNA into Etsy, Apple, and Nike

7    The value of future first talent strategies

8    Multiplying your impact through ecosystem partnerships

Epilogue: future first in the era of backwards politics

Acknowledgements

About the author

Index

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