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3 Selecting the future with big questions
From multinational corporations to small startups, companies from across many different ecosystems are adopting new business practices to meet innovation challenges. But they all start the same way: asking profound questions about the future of a particular industry or sector. The examples given in this chapter are in no way meant to be an exhaustive list of such questions. Instead, they provide insight into how successful leaders and companies have identified opportunities for innovation that could truly expand their value frontier.
Successful businesses are usually in markets saturated with competitors, where value comes from gaining better margins through higher prices and greater cost efficiencies. ...
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