Future First

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4    Free your mindset

While I was researching and interviewing leaders for this book, I noticed that––for all their differences––they had some essential similarities. They held various positions in a variety of business models and in industries from cars to solar power. They were women and men, Swedish and Japanese, and identified with a variety of political and social views. But they all created environments where people are encouraged to innovate new business models, products, and services. What ultimately unified them, I realized, was a set of shared mentalities. As these mentalities became clearer, they reminded me of what the best-selling author and psychologist Carol Dweck calls “mindset.” In a nutshell, mindset is the way in which ...