Contents
PART 1 Understanding the Intangible Capitalism
Chapter 1 The Rise of Intangibles: Wealth Is Invisible!
Chapter 2 Explaining the Rise of Intangible Capitalism
Chapter 3 Some Tangible Meanings of Intangible Assets
Chapter 4 Typologies of Intangible Assets
Chapter 5 The Distinctive Features of Intangibles
PART 2 Managing in Intangible Capitalism
Chapter 6 Organization and Management
Chapter 7 Strategic and Competitive Considerations
Chapter 8 Finance, Accounting, and Investment
Chapter 9 Consumption, Marketing, and Innovation
Chapter 10 Societal Implications: Living (and Outliving) in Intangible Capitalism
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