Business and Management in the Age of Intangible Capitalism

CHAPTER 1

The Rise of Intangibles

Wealth Is Invisible!

Introduction

This chapter highlights the phenomenal rise of intangible assets in the modern economy. Once we grasp the increasing prevalence of intangible assets on firms’ balance sheets, it becomes apparent that these transformations are not just about numbers. Instead, this trend represents a fundamental shift that permeates all industries and sectors. The rise of intangible assets embodies a monumental paradigm shift in the global economic landscape, challenging and redefining traditional notions of wealth and value creation. We understand that wealth is becoming increasingly immaterial in the new intangible capitalism. Furthermore, we learn that while intangible assets prominently feature ...