The Data Mirage

Index

A/B testing, 125–126, 130

Accuracy, 70

Aggressive adoption, 68

Airbnb, 6

Algorithms, 137

Aligned strategy, 7

Amazon, 140

Amplitude, 10

Analytics

descriptive, 70

maturity, 70–71

prescriptive, 70–71

stack, 50

Anchoring bias, 98

Apple, 33

Area charts, 77–78

Artificial intelligence (AI), 138

Assumption Scoring, 51–53, 68

Attribution, 31–33

mobile app, 33, 35

models, 35–36

offline, 35

web, 33, 34

Audience, format for, 80–81

Automated machine learning, 136

Automation, 40

Averages, 84

Bar charts, 78, 79

Business

analyst, 21

strategy, 18, 100

Business intelligence (BI), 138

Causation, 85, 127–133

Choices, 49–51

Clustering illusion, 98

Cohort analysis, 37–38

Communication, 39–40

Compliance teams, 60

Confirmation bias, 85, 98

Congruence bias, 98 ...