CHAPTER 7

Your Biggest Challenge: Actually Using the Data

Better to light one candle than to curse the darkness.

—John Crowley (Four Freedoms)

In the last few years, we have seen the rise of “fake news” or at least the perception of them. Of course, this has existed throughout years. Misinformation (by accident or deliberately) isn’t something new to the 21st century. I’m also not going to make a political statement about the causes of fake news or who’s to blame. I’m more interested in what this says about how we consume data.

There’s a general feeling that people just need to “hear the facts.” If you can show someone the “truth,” they will come around to your cause. We have seen that this is not the case. We all interpret data according to ...

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