Building Experiments and Making Better Decisions
It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something.
—Franklin D. Roosevelt (Looking Forward)
There’s something special about finding insights. You realized that 50 percent of your customers came from a specific campaign. Perhaps you realized that you’re able to acquire customers from less than they are worth to you, allowing you to scale your campaigns. Each of these insights has a level of energy or electricity when they are first shared.
And yet, insights without action are just mental entertainment. Insights by themselves don’t turn themselves into top-line or bottom-line growth. They don’t help you reduce costs ...
Get The Data Mirage now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
