CONTENTS
Advanced praise for Ten Rules for Strategic Innovators―from Idea to Execution
Chapter One WHY STRATEGIC INNOVATORS NEED A DIFFERENT APPROACH TO EXECUTION
Chapter Two WHY ORGANIZATIONS, LIKE ELEPHANTS, NEVER FORGETCase: Corning Microarray Technologies
Chapter Three TAMING THE ELEPHANT
Chapter Four WHY TENSIONS RISE WHEN NEWCO BORROWS FROM CORECOCase: New York Times Digital
Chapter Five TURNING TENSION INTO A PRODUCTIVE FORCE
Chapter Six WHY LEARNING FROM EXPERIENCE IS AN UNNATURAL ACT
Chapter Seven HOW BEING BOLD, COMPETITIVE, OR DEMANDING CAN INHIBIT LEARNINGCase: Hasbro Interactive
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