Ten Rules for Strategic Innovators

ADVANCED PRAISE FORTen Rules for Strategic Innovators—from Idea to ExecutionBY VIJAY GOVINDARAJAN AND CHRIS TRIMBLE

Govindarajan and Trimble have produced an enormously important book! The challenges of building growth businesses inside existing organizations are well known; the solutions are not. In Ten Rules for Strategic Innovators the authors have combined solid theory, relevant case examples, and simple wisdom. . . . The notions of forgetting, borrowing, and learning will likely become major bases of logic in our organization.

— LEONARD A. SCHLESINGER, Vice Chairman and Chief Operating Officer, Limited Brands, Inc.

Innovation and growth are inextricably linked—a key to corporate success. This book helps you get it, and get there.

— SIR ...