Contents
Chapter 1 Biology, Culture, and Archetypes
Chapter 2 We Create a Story World to Live Inside
Chapter 3 We Have Always Been in This Together
Chapter 4 Our Brain; Our Power
Chapter 5 When Emotions Take Over Science
Chapter 6 From Tribes to Virtual Communities
Chapter 7 Cultural Diversity Is the Path to Growth
Chapter 8 Decoding Multicultural Marketing
Conclusion: Writing and Telling a Successful Multicultural Marketing Story
Appendix: Food for Thought—Additional Notes From My LinkedIn Articles Used in My Research
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