Writing and Telling a Successful Multicultural Marketing Story
Multiculturalism is what makes life and marketing fascinating. It is the way out of the boredom of hearing always the same story about the same people, from the same people: routine. It is a new discovery every day. It is a new chapter of the story every single day as if a new character came into the plot to shake up the linear path the story was going through.
Stories are also made of irony. In a globalized world where traveling became accessible and affordable to everyone thanks to new business models such as low-cost airlines, with Airbnb as an option to hotels and Uber for taxis, traveling across countries and getting to know different cultures was supposed to be made ...
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