Cultural Diversity Is the Path to Growth
What’s the Story?
Once upon a time, people got confused with similar yet different concepts. Diversity became synonymous with inclusion and minorities. Culture was confounded with community, nation, and race; and universalism and unity became interchangeable terms. It was time to well-define those terms to understand how crucial openness to diversity is to both multicultural and multinational marketing.
The term diversity has never been this trendy although it is not a new one. But currently, and with the support of media and social media, the term has been mistakenly implying the predominance of racial minorities in a given population. In reality, the term diversity implies a representation ...
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