Contents - Marketing of Consumer Financial Products [Book]

Skip to main content

Get full access to Marketing of Consumer Financial Products and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

Start your free trial

Contents

Chapter 1 An Overview of Consumer Financial Products and Service-Oriented Marketing

Chapter 2 Distinctive Features of Retail Financial Products as Services and Consumer Decision Making

Chapter 3 Managing Customer Expectations

Chapter 4 Customer Perceptions of Financial Service Products, Service Quality, and Customer Satisfaction

Chapter 5 Implementing a Relationship-Oriented Service Plan for a Financial Service Product

Appendix 1 Financial Goals Worksheet

Appendix 2 Customer Service Sample Voice Prompts for Banks and Related Financial Services

Appendix 3 When Serving Customers Became Tough?

About the Author

Get Marketing of Consumer Financial Products now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now

Cover of Software Architecture Patterns

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now