When Serving Customers Became Tough?
We live in a fast-paced, technologically evolved, globally interconnected society teeming with people, technology, organizations, and their diverse competing interests. A basic task like looking for a plumber to fix a leaky basin can lead to a maze of channels, views, promoters, and behind-the-scenes mechanisms. Everyone influences a customer’s cognition and behavior, from Google to Yelp to Aunt Polly. As a result, customer service has become more difficult than it has ever been. The key differentiator between a successful and unsuccessful firm is service. Customers expect better, more personalized service from the moment they walk into a store or place an order. It entails being available 24 hours ...
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