Marketing of Consumer Financial Products

Index

Accidental loss, 6

Affordable premium, 6

Agency functions, 4–5

Assets assessment, 25

Assurance, 86

Banking institutions, 2

Blueprinting, 55–58

Bond funds, 13

Calculable loss, 6

Capital market, 2

Catastrophically large losses, 7

Commercial banks, 3–5

Commitment, 101–102

Consumer decision making, 42

postpurchase evaluation, 43

prepurchase, 40–41

purchase, 41–43

Cooperatives, 12

Corporate stocks, 13

Cultural identification strength, 54

Culture, 51–55

Culture differences, 52–53

Customer-centric approach, 88

Customer expectations, 83–85

adequate level, 60–61

desired level, 60–61

exceeding, 72–73

framework, 62

management, 67–68

integrated marketing communication, 73–78

Psychology of Waiting Lines, 68–72

ways of influencing, 67–68

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