Contents
Part I On Touching the Good Soul
Chapter 1 The Soul and the Curative Marketing Concept
Chapter 2 Freedom and Globalization: Simultaneously Possible
(With Valbona Zeneli)
Chapter 3 Why International Marketing Strengthens Freedom
Chapter 4 Culture Awareness Matters
Chapter 5 From Body to Soul: United Airlines to Volkswagen Engines
Chapter 6 St. Valentine’s Day—More than Dates and Roses
Chapter 7 For Marketing, Christmas Is a Growing Global Phenomenon
Chapter 8 The Impact of Trust Bridges on Business
(With Courtlyn Cook)
Chapter 9 The Soul: Where Modern Society Fails
Chapter 10 New World, New Policy
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