The Soul and the Curative Marketing Concept
Three score and 17 years ago, Joseph Schumpeter regaled us with the concept of creative disruption. He presented successful innovation as only a temporary market shift, which, though threatening the profits of old firms, was itself facing the pressure of new competitors commercializing their own inventions. Such continuing cyclicality was taken on in greater detail by various subfields in business and society and delivered high explanatory value. Consider the link between transportation capabilities and market reach. See the time–service linkages developed by Hollander’s “wheel of retailing.” ...
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