CHAPTER 9

The Soul: Where Modern Society Fails

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Business is part of society. It paves way for sustainable development in the future but its impact and “market share” are changing. The crucial pillars of business leading to stability have traditionally been measured like the four legs of a stool. A business is composed of risk, competition, profit, and ownership. Their interactions were seen as complex but necessary for the successful growth of business and even societal ventures. Today, these pillars need to be redefined because they no longer sufficiently sustain the corporation and the present world.

But shifts come about, and the discipline ...

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