CHAPTER 6

St. Valentine’s Day—More than Dates and Roses

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For centuries St. Valentine has been the patron of love and lovers, providing individuals with the nudge to move a relationship forward. International shipments of red roses have enriched the economies of Colombia, Ecuador, and Kenya by hundreds of millions of dollars. This is the time to revisit Valentine’s Day as to its meaning and make plans to restructure its impact.

Valentine’s Day has already undergone significant expansion. Its celebration has grown from a small parish to half of the globe. It has become, in some of the wealthier countries, an important gift-giving occasion. Gifts ...

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