How to Use Marketing Techniques to Get a Great Job

Index

action, 23, 26, 36–37

AIDA (Attention, Interest, Desire, Action), 22, 34

American Marketing Association (AMA), 1, 79

anchoring, 103–104

attention, 12, 22, 27–36, 55, 62, 70, 80, 100

balance, 16–17, 49

B2B (business-to-business), 73

benefit, 14–18, 21, 25, 51, 52, 55, 56, 61, 75

blogs, 40, 77–78

body language, 105–106

branding, 5, 15, 19, 39–40, 60

call-to-action, 36–37, 80

Carnegie Mellon University (CMU), 20, 31

Cialdini, R., 6, 101, 106

clipboard, 105

conformation bias, 7

cover letter, 3, 4, 14, 15, 20, 25, 30–32, 80–84, 95

culture, 106–107

decision making, 103–107

differentiation, 18, 25, 38, 76

Ed Barr Format, 53

education

and engagement, 97–98

resume, 62

elevator pitch, 76

email, 28, 71

empathy, 17

enthusiasm, 44, 45, 77, 80, 82, ...