So, you have a decent understanding of the 4 Ps and you have a plan. Now what?
I recently spoke with a former student who works at a multinational corporation that has offices in Pittsburgh. Brian told me that his company recently received over 400 applications for one communication position. I understand from other students who are looking for jobs and from colleagues who are hiring that this is not unusual. Given this kind of competition, the question is: How does a person beat the odds of 400 to 1 to land that job? By using marketing techniques, of course!
If you are one of four hundred applicants for a position, your most important obligation is attracting attention, you know, sticking out of the crowd, ...
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