Marketing is often described as “sales.” Like advertising and promotion, sales is a visible part of marketing and an important part. If you call on a potential client to pitch your product and that person refuses, you don’t throw up your hands and walk away mad. You want to build a relationship so that when that person has a need for your product he will think of you.
Follow up is, therefore, an important part of marketing. It’s also an important part of a job search. If possible, you want to continue some kind of relationship with the people who interview you. If possible, you want to do something for them.
After the Interview
The interview has ended and you, like every other candidate, have been told by most to send ...
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