Chapter 2
1. (Dixon and Adamson 2011, pp. 60–61)
Chapter 3
1. (Calvert 2012, pp. 152–153)
2. (Blount 2020, p. 135)
Chapter 4
1. (Bosworth and Zoldan 2012, p. 142)
2. (Weinberg 2012, p. 139)
Chapter 5
1. (Acuff and Wood 2011, p. 65)
Chapter 6
1. (Manson 2016, p. 38)
2. (Manson 2016, p. 85)
3. (Salz, 2018, p. 14)
Chapter 7
1. (Gitomer 2005, p. 145)
2. (Bosworth and Zoldan 2012, p. 66)
3. (Manson 2016, p. 40)
4. (Maister, Green and Galford 2000, p. 69)
5. (Maister, Green and Galford 2000, p. 81)
Chapter 8
1. (Malhotra and Bazerman 2007, p. 61)
2. (Bosworth and Zoldan 2012, p. 126)
3. (Bosworth and Zoldan 2012, p. 54)
4. (Bosworth and Zoldan 2012, p. 47)
Chapter 9
1. (Maister, Green and Galford 2000, p. 13)
2. (Manson 2016, p. 62)
3. (Manson ...
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